Isles Lab Team Store

Isles Lab is the official team store of the New York Islanders. The store has both an in person and online presence. My work for the store includes developing brand guidelines, developing and art directing photoshoots, designing emails and web pages, and designing for the store itself.

Photoshoots

I work with the creative director, team photographer, and head of retail operations to develop and art direct photoshoots for different drops at the store. I do both on model and still life style imagery for the store. Imagery is deployed on web, email, and over social channels.

Email Design

I worked with our creative director to develop streamlined, visually interesting email templates for the team store. The goal was to highlight the photography of the team store and the items that the e-commerce marketer wants to promote. I work with the team photographer and team copy writer to develop the emails and will put in photography requests in with the team photographer if specific imagery is required.